How to Do Email Marketing – Do Spectacularly

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Email Marketing is the best way to connect and engage with buyers. It is applicable to both existing and potential buyers. You will be able to take the buyer step by step to the buying process. Such a process cannot be done in any other Marketing strategies except Email Marketing. Are you wondering how to do email marketing effectively?

Read on till the end. It is the most effective method used by top marketers. It is an interesting topic, which is used to have money inflow regularly.

Want to understand Email Marketing?

Email Marketing is done through a sales funnel. No worries, if you do not know what is sales funnel. It is just the steps (or emails you send periodically) you incorporate till the final sale bid to the customer.

But how is it done effectively?

First you need to get the customer details (email address) through a page. In this page offer the customer with something for free, which is of interest to the person.

For example, if you are working in weight loss area, then offer the customer with a small diet or food related pdf. This can just be of few pages, you can get such a book from the affiliate site of some weight loss product, in market place like clickbank.

Do not put too much thought into above point, you just something of value to offer. That's it.You get the email id in the page for the potential buyer, in turn to offer the above freebee. Now you got the email id.

Email IDs are assets for your business

Believe me or not, email id you get is a valuable asset in your marketing journey. Suppose you get 100 email IDs in such process. That's really valuable.

Did you think why just a set of email IDs is an asset? Because you can use those email IDs to market any product in the related area (example: weight loss), to those buyers for a very long time.

You need to build relationship with those potential buyers, by offering value regularly to them. They will start trusting you for the good reason, because you help them.

Then you can offer them with the product you market. As I mentioned earlier, you can offer them with any number of products, spacing out the time you offer.

Do not bombard them with emails, then they may start unsubscribe your emails. Just think you are in their place. How soon or how would you like to get the emails. Implement it!

Learn Email Marketing

Email Marketing is an art in which you engage with the buyers. You need to be careful about the following points while doing Email Marketing.

  • Subject of the email
  • Content of the email
  • What is the value you are going to provide
  • How frequently or once in how many days you send the email
  • Time you send the email

The list goes on.. You need to take the above points seriously and do not take any point with ease. Then it will affect your sale. Got it?

To understand email marketing, my suggestion is, do not go through any theoretical tutorial. If you learn having an email marketing product (may be for free), then you understand clearly.

This helps you know how practically how the email marketing works. I recommend this because it had been very effective for me. GetResponse is one such leading email marketing product which offers free trial.

GetResponse List Building Program

GetResponse offers a FREE program called List building program for you. It is a step by step email marketing training, walking you through, along with the product.

GetResponse List Building Program is a complete course, it covers everything you need to understand on how to grow your list as much as 10,000 subscribers. 

They enable you on how to achieve this number in as little as 90 days. 10,000 in 90 days is awesome. Isn’t it?

It was designed to maximize the results of marketers by enhancing their lists with new, engaged contacts. This program is used along with GetResponse product platform. 

GetResponse is a comprehensive email marketing solution, which provides marketers with both the know-how, necessary tools launch email marketing campaign effectively.

Email marketing tips provided help you practically achieve high limits.

This List Building Program is an unique one, for the customers who have 0 to 1000 contacts. There are two options: 90 days fast-track schedule and 180 days standard schedule.

Each session is filled with informative video tutorial, an article and a presentation. If you complete the program and acquire 1000 new contacts, GetResponse awards you with a certificate called “GetResponse University Certificate of Performance”

You can try this program for FREEGetResponse List Building Program

When you complete, you will learn how to:

  • Write and maintain an engaging blog.
  • Create strategic partnerships.
  • Develop an email marketing strategy.
  • Find new traffic sources.
  • Plan and host webinars.
  • Pump up your social media presence.
  • Create smashing marketing videos.

GetResponse is a great product for autoresponder. Wondering what is autoresponder?

Autoresponder is the feature in email marketing which automates the sequence of emails. For example, as soon as a potential buyer opts in to the email list, you automate when the next email will be sent may be next day, then next email after two days, etc.

You can even add conditions like, whether the link is clicked in the email. If the link is clicked, send email meassage1, otherwise send email message2.


GetResponse List Building Program - A Quick Understanding

List Building Program from GetResponse has 90 lessons in total. 

Programs walk you through each and every step you need to follow for adding the subscribers to your list. Its awesome that each step can easily be followed by any beginner. 

The program steps you up slowly to make you an expert in email marketing. 

GetResponse has assumed that you will take only one lesson per day, so that you can complete in 90 days. I see many lessons in less than 10 minutes.

So if you spend 45 minutes a day, I suppose you can complete the whole program in less than a month. Its a short time to become an expert, isn't it?

Specialty of this program is  you DO as you learn. Hence you may get decent number of subscribers, when you finish the course in 90 days. A real motivator when you see the results.

One caution here. Do not get overwhelmed by this. Unless you do consistent work, you will not get the result.

Lessons in GetResponse List Building program

LESSON 1

Welcome to the GetResponse List Building Program

LESSON 2

Fundamentals: the dos and one (big!) don’t of list building

LESSON 3

Lead magnets and how to create them

LESSON 4

Complete your lead magnet and brainstorm promotion

LESSON 5

Create a signup form for your homepage

LESSON 6

Customize your confirmation and welcome emails

LESSON 7

Use marketing automation to welcome new contacts

LESSON 8

Use landing pages to increase your signups

LESSON 9

Set up your email marketing strategy and schedule

LESSON 10

Starting from zero? Invite friends, colleagues, and other connections

LESSON 11

Add a signup form to your Facebook page and email signature

LESSON 12

Create and test using a pop up or exit-intent form on your site

LESSON 13

How to produce video marketing content for social media

LESSON 14

Customize your site’s 404 and thank you pages

LESSON 15

Optimize your site’s About page and add an opt-in form in the footer

LESSON 16

How to create engaging images

LESSON 17

Promote your lead magnet on social media

LESSON 18

Find and follow influential sites in your industry

LESSON 19

Develop your content themes

LESSON 20

Comment on blogs to grow your list and build relationships

LESSON 21

How to find guest blogging opportunities

LESSON 22

Pitch a guest post

LESSON 23

Introduction to CRM and how to use it for list building

LESSON 24

Set up a CRM pipeline to optimize your customer targeting

LESSON 25

Important metrics to monitor

LESSON 26

Set up a goal in Google Analytics

LESSON 27

How to repurpose a blog post in social media formats

LESSON 28

Why we blog

LESSON 29

Copywriting 101


Click here to check GetResponse List Building Program 


LESSON 30

Write the draft of your first guest blog post

LESSON 31

Write final version of your blog post and how to write your author bio

LESSON 32

Promote your first guest post and answer comments

LESSON 33

Reformat the blog post for social media and create a newsletter archive

LESSON 34

Pitch your second guest blog post and start creating a draft

LESSON 35

Keep pitching and drafting your second guest blog post to completion

LESSON 36

Promote your second guest blog post and answer comments

LESSON 37

Reformat your second guest post for social media

LESSON 38

Create your email course: Pick your topic and start your outline

LESSON 39

Create your first draft of your email course lessons

LESSON 40

Keep working on your ecourse and start pitching and drafting your third guest blog post

LESSON 41

Finish your email course and set it up

LESSON 42

Use marketing automation to track email course engagement

LESSON 43

Finish your third guest blog post and create a new landing page for your email course

LESSON 44

Promote your third guest blog post and reply to comments

LESSON 45

Launch your email course promo

LESSON 46

Basics of PPC and Adwords

LESSON 47

Basics of social and Facebook advertising

LESSON 48

Monitor and optimize PPC or social ads

LESSON 49

Introduction to webinar marketing

LESSON 50

Pick a webinar topic and search for a webinar partner

LESSON 51

Midway check in: Keep delivery rates high and manage your growing list

LESSON 52

Finalize your webinar partner and pitch your fourth guest blog post

LESSON 53

Draft your fourth guest blog post and start working on webinar content

LESSON 54

Finish your fourth blog post and promote it. Keep working on webinar content.

LESSON 55

Promote your webinar and finish up the content development

LESSON 56

Webinar promotion continued


How to Promote - Understand from GetResponse List Building Program


LESSON 57

Do another webinar promo push and pitch your fifth guest blog post

LESSON 58

Draft your fifth guest blog post and run the webinar technical test

LESSON 59

Finish your fifth blog post and promote it

LESSON 60

Do the final webinar promo push

LESSON 61

Host your webinar

LESSON 62

Post-webinar follow up

LESSON 63

Importance of strategic partnerships

LESSON 64

How to get interviews

LESSON 65

Partner with other sites and public speaking

LESSON 66

Facebook contest introduction and planning

LESSON 67

Finish Facebook contest planning and implementation works

LESSON 68

Promote your Facebook contest

LESSON 69

Manage your Facebook contest and reformat a blog post for social media

LESSON 70

Finalize the Facebook contest and close it

LESSON 71

Recapping your Facebook contest

LESSON 72

Pitch and draft your sixth guest blog post

LESSON 73

Finish your sixth guest blog post

LESSON 74

Promote your sixth guest blog post and reformat it for social media

LESSON 75

Pick your second webinar topic

LESSON 76

Start pitching and drafting your seventh guest blog post

LESSON 77

Write your webinar pitch

LESSON 78

Finish your seventh guest blog post

LESSON 79

Start your webinar content development

LESSON 80

Promote your seventh guest blog post

LESSON 81

Continue webinar content creation

LESSON 82

Webinar content development and start the promo

LESSON 83

Finish webinar content development

LESSON 84

Second webinar promo push

LESSON 85

Final webinar promo push and technical test

LESSON 86

Host your second webinar

LESSON 87

Post webinar communication and engagement

LESSON 88

Importance of list hygiene

LESSON 89

Use scoring and tagging to clean our list and track engagement long term

LESSON 90

You did it! Review your results and plan for future works and optimization


Email Marketing is the best marketing tool more than Facebook and Twitter. You get multiple times clicks, when you do Email Marketing than the Marketing in Facebook and Twitter.

So do not worry - you are not wasting time in learning Email Marketing. Rather you are building up your expertise and list, which is going to give returns for long long time to come.

CONs of Email Marketing

So far you were shown rosy pictures of Email Marketing. There are few things which can screw up your list, if not done properly.

- You should not randomly send out emails to the buyers in the list.

- You must add value, provide useful information in each email. 

- Always focusing on only selling the product will annoy the subscribers. You must regularly provide useful information and add your selling pitch in between.

- Always follow a sales funnel. If you do not understand what is sales funnel, you could understand in the GetResponse List Building program.

Click here to understand GetResponse List Building Program

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