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Email Marketing is the best way to connect and engage with buyers. It is applicable to both existing and potential buyers. You will be able to take the buyer step by step to the buying process. Such a process cannot be done in any other Marketing strategies except Email Marketing. Are you wondering how to do email marketing effectively?
Read on till the end. It is the most effective method used by top marketers. It is an interesting topic, which is used to have money inflow regularly.
Want to understand Email Marketing?
Email Marketing is done through a sales funnel. No worries, if you do not know what is sales funnel. It is just the steps (or emails you send periodically) you incorporate till the final sale bid to the customer.
But how is it done effectively?
First you need to get the customer details (email address) through a page. In this page offer the customer with something for free, which is of interest to the person.
For example, if you are working in weight loss area, then offer the customer with a small diet or food related pdf. This can just be of few pages, you can get such a book from the affiliate site of some weight loss product, in market place like clickbank.
Do not put too much thought into above point, you just something of value to offer. That's it.You get the email id in the page for the potential buyer, in turn to offer the above freebee. Now you got the email id.
Email IDs are assets for your business
Believe me or not, email id you get is a valuable asset in your marketing journey. Suppose you get 100 email IDs in such process. That's really valuable.
Did you think why just a set of email IDs is an asset? Because you can use those email IDs to market any product in the related area (example: weight loss), to those buyers for a very long time.
You need to build relationship with those potential buyers, by offering value regularly to them. They will start trusting you for the good reason, because you help them.
Then you can offer them with the product you market. As I mentioned earlier, you can offer them with any number of products, spacing out the time you offer.
Do not bombard them with emails, then they may start unsubscribe your emails. Just think you are in their place. How soon or how would you like to get the emails. Implement it!
Learn Email Marketing
Email Marketing is an art in which you engage with the buyers. You need to be careful about the following points while doing Email Marketing.
- Subject of the email
- Content of the email
- What is the value you are going to provide
- How frequently or once in how many days you send the email
- Time you send the email
The list goes on.. You need to take the above points seriously and do not take any point with ease. Then it will affect your sale. Got it?
To understand email marketing, my suggestion is, do not go through any theoretical tutorial. If you learn having an email marketing product (may be for free), then you understand clearly.
This helps you know how practically how the email marketing works. I recommend this because it had been very effective for me. GetResponse is one such leading email marketing product which offers free trial.
GetResponse List Building Program
GetResponse offers a FREE program called List building program for you. It is a step by step email marketing training, walking you through, along with the product.
GetResponse List Building Program is a complete course, it covers everything you need to understand on how to grow your list as much as 10,000 subscribers.
They enable you on how to achieve this number in as little as 90 days. 10,000 in 90 days is awesome. Isn’t it?
It was designed to maximize the results of marketers by enhancing their lists with new, engaged contacts. This program is used along with GetResponse product platform.
GetResponse is a comprehensive email marketing solution, which provides marketers with both the know-how, necessary tools launch email marketing campaign effectively.
Email marketing tips provided help you practically achieve high limits.
This List Building Program is an unique one, for the customers who have 0 to 1000 contacts. There are two options: 90 days fast-track schedule and 180 days standard schedule.
Each session is filled with informative video tutorial, an article and a presentation. If you complete the program and acquire 1000 new contacts, GetResponse awards you with a certificate called “GetResponse University Certificate of Performance”
You can try this program for FREE: GetResponse List Building Program
When you complete, you will learn how to:
- Write and maintain an engaging blog.
- Create strategic partnerships.
- Develop an email marketing strategy.
- Find new traffic sources.
- Plan and host webinars.
- Pump up your social media presence.
- Create smashing marketing videos.
GetResponse is a great product for autoresponder. Wondering what is autoresponder?
Autoresponder is the feature in email marketing which automates the sequence of emails. For example, as soon as a potential buyer opts in to the email list, you automate when the next email will be sent may be next day, then next email after two days, etc.
You can even add conditions like, whether the link is clicked in the email. If the link is clicked, send email meassage1, otherwise send email message2.
GetResponse List Building Program - A Quick Understanding
List Building Program from GetResponse has 90 lessons in total.
Programs walk you through each and every step you need to follow for adding the subscribers to your list. Its awesome that each step can easily be followed by any beginner.
The program steps you up slowly to make you an expert in email marketing.
GetResponse has assumed that you will take only one lesson per day, so that you can complete in 90 days. I see many lessons in less than 10 minutes.
So if you spend 45 minutes a day, I suppose you can complete the whole program in less than a month. Its a short time to become an expert, isn't it?
Specialty of this program is you DO as you learn. Hence you may get decent number of subscribers, when you finish the course in 90 days. A real motivator when you see the results.
One caution here. Do not get overwhelmed by this. Unless you do consistent work, you will not get the result.
Lessons in GetResponse List Building program
Welcome to the GetResponse List Building Program
Fundamentals: the dos and one (big!) don’t of list building
Lead magnets and how to create them
Complete your lead magnet and brainstorm promotion
Create a signup form for your homepage
Customize your confirmation and welcome emails
Use marketing automation to welcome new contacts
Use landing pages to increase your signups
Set up your email marketing strategy and schedule
Starting from zero? Invite friends, colleagues, and other connections
Add a signup form to your Facebook page and email signature
Create and test using a pop up or exit-intent form on your site
How to produce video marketing content for social media
Customize your site’s 404 and thank you pages
Optimize your site’s About page and add an opt-in form in the footer
How to create engaging images
Promote your lead magnet on social media
Find and follow influential sites in your industry
Develop your content themes
Comment on blogs to grow your list and build relationships
How to find guest blogging opportunities
Pitch a guest post
Introduction to CRM and how to use it for list building
Set up a CRM pipeline to optimize your customer targeting
Important metrics to monitor
Set up a goal in Google Analytics
How to repurpose a blog post in social media formats
Why we blog
Click here to check GetResponse List Building Program
Write the draft of your first guest blog post
Write final version of your blog post and how to write your author bio
Promote your first guest post and answer comments
Reformat the blog post for social media and create a newsletter archive
Pitch your second guest blog post and start creating a draft
Keep pitching and drafting your second guest blog post to completion
Promote your second guest blog post and answer comments
Reformat your second guest post for social media
Create your email course: Pick your topic and start your outline
Create your first draft of your email course lessons
Keep working on your ecourse and start pitching and drafting your third guest blog post
Finish your email course and set it up
Use marketing automation to track email course engagement
Finish your third guest blog post and create a new landing page for your email course
Promote your third guest blog post and reply to comments
Launch your email course promo
Basics of PPC and Adwords
Basics of social and Facebook advertising
Monitor and optimize PPC or social ads
Introduction to webinar marketing
Pick a webinar topic and search for a webinar partner
Midway check in: Keep delivery rates high and manage your growing list
Finalize your webinar partner and pitch your fourth guest blog post
Draft your fourth guest blog post and start working on webinar content
Finish your fourth blog post and promote it. Keep working on webinar content.
Promote your webinar and finish up the content development
Webinar promotion continued
How to Promote - Understand from GetResponse List Building Program
Do another webinar promo push and pitch your fifth guest blog post
Draft your fifth guest blog post and run the webinar technical test
Finish your fifth blog post and promote it
Do the final webinar promo push
Host your webinar
Post-webinar follow up
Importance of strategic partnerships
How to get interviews
Partner with other sites and public speaking
Facebook contest introduction and planning
Finish Facebook contest planning and implementation works
Promote your Facebook contest
Manage your Facebook contest and reformat a blog post for social media
Finalize the Facebook contest and close it
Recapping your Facebook contest
Pitch and draft your sixth guest blog post
Finish your sixth guest blog post
Promote your sixth guest blog post and reformat it for social media
Pick your second webinar topic
Start pitching and drafting your seventh guest blog post
Write your webinar pitch
Finish your seventh guest blog post
Start your webinar content development
Promote your seventh guest blog post
Continue webinar content creation
Webinar content development and start the promo
Finish webinar content development
Second webinar promo push
Final webinar promo push and technical test
Host your second webinar
Post webinar communication and engagement
Importance of list hygiene
Use scoring and tagging to clean our list and track engagement long term
You did it! Review your results and plan for future works and optimization
Email Marketing is the best marketing tool more than Facebook and Twitter. You get multiple times clicks, when you do Email Marketing than the Marketing in Facebook and Twitter.
So do not worry - you are not wasting time in learning Email Marketing. Rather you are building up your expertise and list, which is going to give returns for long long time to come.
CONs of Email Marketing
So far you were shown rosy pictures of Email Marketing. There are few things which can screw up your list, if not done properly.
- You should not randomly send out emails to the buyers in the list.
- You must add value, provide useful information in each email.
- Always focusing on only selling the product will annoy the subscribers. You must regularly provide useful information and add your selling pitch in between.
- Always follow a sales funnel. If you do not understand what is sales funnel, you could understand in the GetResponse List Building program.